Privacy Policy

Your Privacy Is Important to Us

Inner Lighting is committed to your privacy and the protection of your Personal Data. Throughout this policy, we use Personal Data to mean is any information that can be used to identify a particular individual under applicable data protection laws, including the General Data Protection Regulation (“GDPR”) (EU) (2016/679). This Privacy Policy describes our privacy practices as required by Data Protection Laws. This Privacy Policy applies where Inner Lighting is acting as a data Controller with respect to the Personal Data of our customers, partners, resellers, suppliers and website users; in other words, where we determine the purposes and means of the processing of Personal Data.

This privacy policy explains how we protect your personal information and data based on your use of our website, mobile apps, blogs, etc.

This Privacy Policy outlines how we collect, share, transfer, retain and protect your Personal Data and the rights you can exercise regarding your information. If you provide us with your Personal Data, or we obtain information about you from other sources, we treat your information according to this Privacy Policy.

What Information Do We Collect About You?

The following describes the general categories of personal data that we may process, the purposes for which we may process the data, and the legal bases of the processing.

Where the processing of your Personal Data is based on your consent only, you have the right to withdraw this consent at any time.

Sources of Information We Collect About You

Inner Lighting receives information about you or your devices from the following sources:

Inner Lighting, our service providers, and other third parties may collect the following information about you through automated means (such as Cookies):

Collecting information through automated means allows us to collect statistics about the usage and effectiveness of our Site, personalize your experience on our Site, and tailor our interactions with you. For details regarding the technologies we employ, see the section below regarding cookies, web beacons and similar technologies.

How We Use Your Information

We may use your information in various ways to serve you better as a customer and provide an improved online experience. The table provided below outlines how and why we use your Personal Data:


Name and Contact

Deliver your purchaseTo fulfill our contract as retailers and send you more stuff
Send you order updates through email and textTo fulfill our contract as retailers and send you order updates
Send you info on products and articlesTo keep you up to date. This is only with your permission.
Fraud prevention and detectionTo prevent and detect fraud against you and/or Inner Lighting
Show you ads while you're browsing the webSo you can see our latest products and deals. This is only with your permission.
Find out what you and other customers likeTo ensure we're giving you what you want and to stay ahead of competition. This is only with your permission.
BirthdayFraud prevention and detectionTo prevent and detect fraud against you and/or Inner Lighting
PaymentTake payment and provide refundsTo fulfill our contract as retailers
Fraud prevention and detectionTo prevent and detect fraud against you and/or Inner Lighting

Order History and Saved Items

To sell you thingsTo fulfill our job as retailers / allow you to buy more stuff
Provide customer service, support, and handle returns

To fulfill our job as retailers

Contact HistoryProvide customer service and supportTo fulfill our job as retailers / help you with all your more needs
Train our staffSo we can provide the best customer service possible. This is only with your permission.

Device and Usage

To improve our website and set default optionsTo give you the best shopping experience. This is only with your permission.
Protect our websiteTo prevent and detect fraud against you and/or Inner Lighting

Info from Linked Accounts

So you can log into our website easilyTo make it easier for you to use the website and purchase stuff

Responses to Surveys, Competitions, and Promotions

Run surveys, competitions, or promotionsTo fulfill our contract as retailers and provide you opportunities to win awesome stuff. This is only with your permission.

Inner Lighting may use your personal information in the following ways:

How We Share Your Information

We do not, and will not, sell any of your personal information and/or data to any third-party providers.

This personal information includes data such as your name, postal address, email address or credit card information. We believe this is crucial in maintaining trust and providing the best possible experience.

We do however share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this policy:

If you would prefer not to have your name and address shared for any purpose other than facilitating a transaction with us, please send an email to with “OPT-OUT SHARING” in the subject line.

If you prefer to opt out of sharing with any third-party period, you acknowledge that you may not be able to interact with areas of our site and depending upon the extent of your request we may no longer be able to fulfill orders for you. To do so please send an email to with “OPT-OUT ALL” in the subject line.

Your Email and Mail Marketing Choices

If you have provided consent or you are an existing customer, we will send you marketing messages via email and/or mail to keep you up to speed on all things Inner Lighting.

You can stop receiving marketing messages from us at any time through the following methods:

Once one of these methods is completed, we will update your profile to ensure that you don’t receive further marketing messages.

Inner Lighting is made up of a complex web of many inter-connecting services and it may take up to 60 days for all our systems to reflect these updates. We ask for your understanding that during this period you may still get messages from us while your request is being processed.

Please note that the discontinuation of marketing messages will not stop any service communications such as order updates.


There is no perfect security. We have implemented physical, technical, and administrative measures to help prevent unauthorized access, use and disclosure of your Personal Data, but we cannot promise that these measures will work. You are responsible for maintaining the secrecy of any credentials that can be used to access your Inner Lighting account. You should report suspected unauthorized activity to us immediately. For more details, see our Site Security Page.

Third Party Links

We may collect your information from third parties. This includes you logging in through a third-party site such as Facebook, Google, Snapchat, Instagram, LinkedIn, Twitter, etc. We may also disclose information collected from third parties to customize ads and to manage and facilitate messaging on third party site. We do not control the privacy practices of third parties. We encourage you to review the privacy policies of third-party site for more information regarding their applicable privacy practices.

Data Retention

We will keep your personal data while we are providing our products and services to you. Thereafter, we will keep your personal data for one of these reasons: (a) to respond to any questions, complaints or claims made by you or on your behalf; (b) to show that we treated you fairly; (c) to keep records required by law; (d) for communication with one of our team members, and; (e) to provide support-related reporting and trend analysis.

We will not retain your data for longer than necessary for the purposes for which it was collected as set out in this privacy notice. In determining data retention periods, we take into consideration local laws, contractual obligations, our reasonable business requirements, and your expectations and requirements. When it is no longer necessary to retain your personal data, we will securely delete or anonymize it.


We participate in online advertising to keep our customers up to speed on product offerings, site and associated content. Like many companies, we utilize targeted banners and ads and may display these to you when you are on other website and apps. We do this using a variety of digital marketing networks and ad exchanges in addition to using a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some site and social networks.

The banners and ads that you may see displayed will be based on information we hold about you, or your previous use of the Inner Lighting Site. This may include your site search history, the content you read on the site or on our banners or ads you have previously clicked on.

Cookies, Web Beacons and Other Technologies

Like many sites, our Site employs cookies and web beacons to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage.

If you would like to opt-out of cookies generally, visit or for further information. These websites also tell you how to set your browser not to accept cookies and how to remove cookies from your browser. However, in a few cases, some of the features on our Site may not function as a result.

Compliance with Children’s Online Privacy Protection Act

Protecting the privacy of the anyone under the age of 13 is especially important. For that reason, we never collect or maintain information on our Site from those we actually know are under the age of 13, and no part of our Site is structured to engage anyone under the age of 13. If Inner Lighting learns that it possesses information from a child under the age of 13, we delete that information from our systems. If you are a parent or guardian and are aware that your child has provided us with personal information, please contact us so that we will be able to take the necessary actions to delete such data.

Do Not Track

Inner Lighting does not track its customers over time and across third party website to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third-party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such site, you may be able to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.

Using Mobile and Other Devices

Inner Lighting or third parties that we have engaged, may collect and store unique identifiers matched to your mobile device in order to deliver customized ads or content while you use our Site, navigate the internet, or to identify you in a unique manner across devices or browsers. In order to customize these ads or content, we, or third parties, may collect your information, e.g., your email address, or data passively collected from you such as your device identifier or IP address.

By adjusting the privacy and security settings on your device, you can manage how your mobile device and mobile browser share information, as well as how your mobile browser handles Cookies and other tracking identifiers. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.

Text Messaging and Alerts – Opting In and Out

Our mobile Site may give you the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you have shared with us. Once you have opted-in, we may send you text messages (i) regarding your account; (ii) to investigate or prevent fraud; and (iii) to alert you in the event of an emergency. We may send you text messages and alerts using autodialed technology. We will not contact you via text messages or alerts for marketing purposes without your prior express written consent. You do not have to opt-in to text messages and alerts to use our Site. If you opt-in, standard text messaging charges may apply. For more information regarding our text messaging and alerts, please contact us at You may choose to opt-out from our text messages and alerts at any time using any reasonable means. To directly opt-out send us a text message from your mobile phone with the word STOP, STOP ALL, END, QUIT, CANCEL or UNSUBSCRIBE and we will unsubscribe you from text communications. Once you opt-out, you will not receive any additional text messages via your mobile phone. Please keep in mind that if you opt-out of receiving text messages and alerts we may not be able to contact you with important messages regarding your account. However, if there is an emergency or account question, we will make every attempt to contact you in other ways such as email or on a landline phone.

Your Rights

You can inquire about your personal information, ask the following questions, or take the following actions by contacting us via email at By adjusting the privacy and security settings on your device, you can manage how your mobile device and mobile browser share information, as well as how your mobile browser handles Cookies and other tracking identifiers. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings to:

Under certain conditions, you may have the right to:

For more information on the full extent of your rights or to exercise your rights, please contact us.

Privacy Policy Updates

If we change or update this Privacy Policy, we will post changes and updates on our Site so that you will always be aware of what information we collect, use and disclose. When significant changes are made to our Privacy Policy or processes, we will send an updated notice via email to inform you. If you have any questions about the Privacy Policy, please contact us.

Contact Us

Inner Lighting is committed to providing you the best customer service possible. You can email us anytime at

For all General Info, Tech Support, Privacy and Data Protection issues, please email us at Complaints: In accordance with the GDPR, if you believe your data was unlawfully processed by Inner Lighting, you may lodge a complaint with the appropriate Data Protection Authority. Security Measures

At Inner Lighting we take our commitment to site security very seriously. It is not only a commitment to the welfare of our company, but more importantly a commitment to ensuring that our customers identity, sensitive information and privacy are always protected. We will never sell your information.

We proactively monitor, test and retest our system hardware and software configurations to optimize stability and eliminate vulnerabilities to external intrusion.

Inner Lighting security measures include, but are not limited to:

You can use your credit card on the LumaCross site with confidence. We have partnered with Stripe Payment Solutions to offer safe and secure credit card transactions for our customers. Stripe is a global online payment processor that is trusted by thousands of businesses across the globe. Visit to learn more about security measures and policies.